Lucky Gem Editorial Policy: How Our Pages Get Written
Every page we publish starts from collected facts and ends in plain wording, with euro amounts and a responsible tone. The lists that follow show the standards we hold ourselves to, how corrections work, how pages are kept current and the steps behind each text. Players read these pages before they deposit, so a vague sentence can cost real money, and that is the reason for the care we take.
Writing standards
- Plain language: short sentences, one idea each, terms explained when they first appear.
- Euro amounts: bonuses, limits and cashier figures appear in EUR, the currency of the cashier.
- Named conditions: a bonus figure comes with its wagering multiplier and the base it applies to.
- Responsible tone: gambling is presented as entertainment, and no text promises winnings.
- Real names: providers, games and loyalty levels are named only when we have them confirmed.
- Honest numbers: where a figure is a range or a round count, such as 6,000 or more titles in the lobby, it is written that way and not rounded into a promise.
Corrections
- Spot something wrong? Tell us through live chat, which runs 24/7, or through e-mail support.
- Quote the sentence and say what you believe is correct.
- We compare the report with our collected facts.
- A confirmed error is fixed in the text, and an unconfirmed claim is removed rather than guessed.
- A report about an account, a deposit or a withdrawal belongs to live chat or e-mail support, since those routes handle individual accounts.
Accuracy and updates
- Figures such as deposit minimums, withdrawal limits and wagering multipliers are checked against our fact collection before a page is published.
- A figure with conflicting values is left out until it is settled.
- Pages are revisited when an offer, a limit or a payment route changes.
- A page that feels outdated to a reader is a valid reason to write in, and the report goes into the same review as any correction.
- Privacy and cookie pages show the date of their latest revision.
- Offers with several stages, such as a welcome package over four deposits, are rechecked stage by stage so that a changed percentage in one stage does not slip through.
How we research a page
- Gather the facts about the topic: bonuses, payments, registration, mobile access, support.
- Record each fact with its origin so it can be traced again.
- Compare origins and keep the value that holds across them.
- Drop every detail that cannot be confirmed.
- Write the page in plain English with euro amounts.
- Read the finished text against the collected facts before it goes live.
Research leans on several independent descriptions of the same topic, not on a single voice, and a figure counts only when the descriptions agree on it. When two descriptions disagree, for example on a wagering multiplier or a validity period, the safe choice is to leave the number out and write around it.
